Radio Insider in managed by career broadcaster Bob Pritchard who has worked in every aspect of broadcasting including owning his own FM radio station, a nationally broadcast television series (Computer Insider on CTV) and many years on-air in radio including 680News and AM640 in Toronto.

Bob currently spends his time producing syndicated radio features, writing his book on Canadian Radio and consulting radio stations on how to survive the increased competition from consolidation and the increasing market fragmentation caused by the growth of the internet.

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"The Fourth Wave of Radio" (published Feb 13/14) is available as a download PDF file.Click here.

Current Videos from Radio Insider

Text to Speech Application for Radio

Subliminal Content in Air Breaks

The Impact of Downloading on Radio

Demo of Car Technology

Text to Speech Application for Radio

I wanted to share with you some of the researching we found for the article on the fourth wave of radio. One of the most striking advancements we found was the growth of avatars. Avatars would be computer generated animations that deliver text to voice, and are approaching a quality that can be used for various functions in a radio station. Clearly, no station wants to have an announcer who sounds like a computer, but in certain areas, where the break is short and the voice is clean, you can replace the announcer with many advantages including dramatically expanding the number of voices available on-air, and also additional cost reduction as a junior production person can generate voice tracks on their own. I can just hear the wheels turning now as managers question the quality of the voice and the best applications to apply it to. Let me show you how easy it is to locate and use an avatar.
I don’t think that avatars are quite ready for as they say Prime Time, but they certainly are approaching a level that in some stations should guarantee them a place in the on-air sound. If you consider one of the key styles of air brakes in radio, that being a break of more than four seconds, but less than seven seconds, which in verbal communications terms would be a break long enough for the listener to process the information being delivered, and short enough that the next element, probably a song, is being played before the listener could make the decision to stay with you or sample another station or audio source. This becomes a key factor I n listener retention and building hours tuned. Seven seconds is enough time for an announcer to deliver a branding break with station ID or deliver surveillance information, like time or temperature with branding. Let me show you, using an avatar with royalty free music our library.
Given a bit more time for software to evolve, computers to become more powerful, and what you will find is that these voice to text applications will take over increasing amounts of a station’s voice work and dramatically expand the voices available to production. Even with the current level of software, avatars are well positioned for things like automated time and temperature breaks which would require an announcer to read upwards of a thousand voice tracks.
If you have any questions about this video, where the article or any of the other areas we would looking into. Feel free to drop me all of an email to Bob@Radio Insider. net. Thank you very much.